If you happened to miss it, Apple over the holidays released two new television spots. The new ads, entitled “Misunderstood” and “Holiday,” aimed to reinforce not only the company’s own philosophy in regards to the design of its products, but also how the firm interprets the “benefits” that its products ultimately provide to those who end up using them.
The fact is this. Media pundits, Apple aficionados and technology analysts can scrutinize the specifications, and internals, of the products Apple will continue to release down to the very last detail. Some might complain when the company releases a product without their own wanted features. Personally, I have no doubt they will.
When it comes down to it, though, it’s not about the specs, the internals. The technology.
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