Spotify has officially launched its free music-streaming service on mobile. The “Shuffle” option – announced at the end of last year, and previously restricted to those paying for Spotify “Premium” – is now available to everyone.

Likely in an effort to compete with Apple’s upcoming expansion of its iTunes Radio service to countries and territories outside of the United States, the company has removed the restrictions for its free “shuffling” service, giving everyone – whether they’re on mobile, or desktop – the chance to listen to the music that they wish to listen to – without the recurring monthly fee.

Screen Shot 2014-01-08 at 19.32.51

Spotify gives you millions of songs at your fingertips. The artists you love, the latest hits, and new discoveries just for you. Hit play to stream anything you like.

It works like this: On mobile, you can select your favourite artist(s) or album(s), and browse Spotify’s curated playlists, for the music that you wish to listen to. Once you’ve chosen an artist or album that you wish to listen to, you can stream and listen to that selection of songs, (spanning both that artist’s current, and back catalogs), unlimited and for free – with ads.

Screen Shot 2014-01-08 at 19.13.40

On both tablet and computer, however, Spotify has lifted the restriction of only being able to play music back in “shuffle” mode, allowing users of both its paid and free tiers to choose the individuals songs, and albums, that they wish to listen to – anytime (with ads).

What you can’t do is choose the order these tracks will be played back in. For that, the ability to download and listen to the music you like, offline, and in high-quality audio, (complete with no ads, and no commitment), you’ll need to upgrade to Spotify Premium for $9.99 per month.

If you don’t require any of those features, the good news is that you can start listening for FREE – today, with the official Spotify mobile app.

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UPDATE

A few of you asked us what the track is that Spotify is using for the ad (embedded above).

Get “St. Lucia – Elevate” on iTunes, for $1.29.

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