Expanding its “The only thing that’s changed is everything” TV campaign, Apple has in the last few hours shared two further ads relating to the iPhone 6S.
Adobe will officially lay waste to its ageing web-based animation technology, Flash.
Following the public outcry caused by the company’s chosen method of distribution for (then) complementary U2 album, Songs of Innocence, Apple last year ditched its long-running 12 Days of Gifts promotion that previously offered users a selection of iTunes media for no charge over the holiday season.
You only need to play around with the fourth-generation Apple TV for a few hours to see Apple’s ultimate vision for what television could be in the future.
Merging the world of apps with access to live content, music and more, Apple’s vision for the future of television would appear to be less about a box with a bunch of predefined channels, and more about creating a truly personalised experience around the big screen that resides in your living room.
Arriving as a track that is just begging for some Apple ad love, and perhaps the perfect way to start your Monday, The Sounds marks just one the latest artist discoveries I’ve made during my time using Apple Music.
And now, it appears I’m going to be using Apple’s music streaming service a whole lot more, mostly down to how freaking awesome the interface for the service is on the new Apple TV.
With just over a month to go, Apple is this week debuting its first playlists designed to get you in the mood for the big day via its subscription-based music service.