Following in the footsteps of Facebook and Instagram, (both of whom have introduced the ability for their users to go live directly from within each of their respective mobile apps), Twitter has this week also switched on the ability to go live inside its official app.
It’s perhaps all too easy to watch one of Apple’s media presentations and be in total awe of the spectacle. The highly orchestrated magic show designed to be unquestionably consumed by the masses.
But look a little further, beyond all that ‘pizzazz’ … and you start to see a glimpse of dedication.
With the opening ceremony for the XXXI Olympic Games now officially underway in Rio, Apple has launched a new section on the App Store this morning that is dedicated to showcasing the apps, games and music which will surround the sporting event.
Apple Music is expanding its already global reach to that of Korea, this week.